Case Studies

At YDataY, I measure success by outcomes. Here are examples of how I’ve helped organizations turn data into a competitive advantage. Each project starts with a challenge, ends with a solution, and delivers measurable results.

Boosting Premium Upgrades with User Targeting Model

Personal Finance App

Challenge Only 3% of free users converted to paid plans, and the growth team didn’t know which users to target.

Solution Built a model based on engagement signals (sessions, budgets created, other in-app activity). Targeted users with personalized in-app prompts and emails.

Result Free-to-paid conversion rose from 3% to 9%, revenue increased by 28%, and marketing became more efficient.

"YDataY expertise was invaluable in driving our growth, within a short period of time Anu successfully understood our needs and developed a model that drove our paid subscriber base." - Brian, head of product

Predicting and Preventing Churn with Early Usage Signals

Investment Platform

Challenge The platform had high churn within the first 90 days and lacked clarity on behaviors that predicted retention.

Solution Performed retention analysis and built a churn model using early behavior signals (logins, deposits, portfolio views).

Result 90-day churn dropped by 17% and retention metrics were integrated into weekly product dashboards.

Building a Central Product Health Dashboard

Fintech App

Challenge Leadership lacked a unified view of product KPIs and relied on manual reports from multiple teams.

Solution Designed a central KPI framework (DAU, activation, churn, conversion) and built automated pipelines to populate a live dashboard.

Result Reporting time dropped from 10 hours to minutes, and leadership gained real-time visibility into product health.